Press Releases

Evolution of Storage

20 Jan 2010

Evolution of Storage

London - 14^th October 2009

Storage Expo is evolving and in recognition of the current and future needs of its stakeholders Reed Exhibitions presents 360°IT

Reed Exhibitions today presents 360°IT, incorporating Storage Expo, a new event dedicated to the IT community and professionals working to deliver next generation IT Infrastructure.

Extensive research with the Storage Expo vendors, IT professionals and end-users has shown that the time is now right for the event to evolve to meet the needs of agile organisations working collaboratively to add significant value to their stakeholders. 360°IT will address the needs of IT professionals responsible for the management and development of a flexible, secure and dynamic IT infrastructure. 360°IT – The IT Infrastructure Event takes place at Earls Court 1 on 22^nd - 23^rd September 2010 www.360itevent.com

“The content of Storage Expo has expanded over the years to incorporate cloud, virtualization, information management and infrastructure,” says Natalie Booth, Event Director of Storage Expo, “and the event now needs to reflect these changes. 360°IT will facilitate vendor and end user collaboration to create the IT infrastructure necessary to achieve key business objectives - improving service, reducing cost and managing risk whilst gaining competitive advantage and growth.”

“Today’s IT infrastructures can no longer be considered in terms of technology silos, for two reasons: first, that a number of innovations like virtualisation and cloud run across infrastructure layers such as storage, server infrastructure and so on, and second that the dependencies between the layers themselves make it impossible to consider any one technology area by itself. For this reason, I welcome and strongly support Reed Exhibitions efforts to define an event which meets the real needs of IT decision makers today” said Jon Collins, CEO and Managing Director of Freeform Dynamics.

“In the storage market over the last few years, we have seen major vendors acquiring and collaborating with companies in the information management, ECM, IT security, business continuity, risk management and most recently, virtualisation and cloud fields,” Booth continued.

“We also recognise that the roles of IT professionals are changing and a 360° vision of the IT infrastructure and IT department is needed, combined with the ability to support the growth requirements of a business,” she said.

Reed Exhibitions presents 360°IT, an all encompassing IT event that will provide IT professionals with the opportunity to see the full spectrum of technology and education under one roof.

Offering a 360° experience, end users will be able to see, hear and experience first hand current and innovative technologies, strategies and solutions and how they interface with a business’s IT infrastructure.

360°IT will offer the entire IT department, from the Network Manager to the CIO, the opportunity to gain crucial knowledge and advice on the latest products, solutions and trends to drive a business forward.

The event will also provide IT professionals with the forum to debate, network and interact with renowned industry specialists and their peers in dedicated educational areas on the hottest topics, to suit all levels of specialism and expertise, to gain crucial, business critical information.

With high level strategic content, product demonstrations and technical workshops, 360° IT will provide an essential road map of current and emerging technologies to deliver end to end solutions.

Building on Reed Exhibition’s reputation of launching and successfully running events worldwide – Reed Exhibitions presents 360° IT – The IT Infrastructure Event.

For more on 360°IT – The IT Infrastructure Event: http://www.360itevent.com or to book a stand contact the 360°IT Sales Team on +44 (0)20 8910 7966/7920 or emailTony Moyo (tony.moyo@reedexpo.co.uk) or Jonathan Ouko (jonathan.ouko@reedexpo.co.uk)

- ENDS-

Notes for editors

For further press information please contact

Neil Stinchcombe

360°IT PR Manager

Tel: +44(0)207 1 832 833

Email: storagepr@eskenzipr.com

About 360°IT - The IT Infrastructure Event

360°IT is the event dedicated to the IT community addressing the needs of IT professionals responsible for the management and development of a flexible, secure and dynamic IT infrastructure.

With high level strategic content, product demonstrations and technical workshops, 360°IT will provide an essential road map of current and emerging technologies to deliver end to end solutions.

360°IT will facilitate vendor and end user collaboration to create the IT infrastructure necessary to achieve key business objectives - improving service, reducing cost and managing risk whilst gaining competitive advantage and growth.

Reed Exhibitions

Reed Exhibitions is the world’s leading events organiser, with over 470 events in 37 countries and serving 44 industry sectors. In 2008 Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 38 fully staffed offices. Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field. Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider.